I work at ahealthcare organizationand I'm worried aboutpatient privacy.
HIPAA-compliant tracking
Yes, but it has to be set up with care. Most websites use small pieces of code called tags or pixels.
Cookie consent
Laws in Europe, the UK, California, and other places say you must ask visitors before you track them. A cookie banner is how you ask.
Google Tag Manager
Google Tag Manager, or GTM, is a tool that holds all the tracking code on your website in one place. Instead of asking a developer to add each new tag, your team can add it in GTM.
Google Analytics 4
Google Analytics 4, or GA4, tracks what people do on your site as a list of events. A page view is an event.
BigQuery & reporting
The GA4 interface is built for quick looks, not deep questions. It samples large data sets, hides small numbers for privacy, and deletes detailed data after a set time.
Because you handle patient information, we treat every tag on your site as if it could leak something it should not. We will check for that first.
We can work in the background for your clients or side by side with your team. Either way, you stay the face of the relationship.
Most companies we work with do not have a tracking engineer on staff. We fill that gap and leave everything documented so your team can run it.
We fix the tracking behind your marketing numbers, and explain it so anyone can follow.
Google Analytics, Google Tag Manager, cookie consent, HIPAA-safe tracking, and BigQuery reporting — set up correctly, written down, and owned by you.
The path your data takes
Five steps. If any one of them breaks, every report after it is wrong — and nothing warns you.
Five things we help with
HIPAA-compliant tracking
Measure your marketing without exposing patient information.
Cookie consent
Respect visitor choices and keep your data useful.
Google Tag Manager
One clean, documented place for every tag on your site.
Google Analytics 4
Reports that show what people really did on your site.
BigQuery & reporting
Keep your data, join it with other sources, and see it in one dashboard.
Not sure which one?
Book a short call. We'll help you figure out where to start.
Words we use, in plain English
Open any one. If a vendor uses a word you don't know, it's probably here.
Tag (or pixel)
A small piece of code on your website that watches what visitors do and sends that information to a tool like Google Analytics or Facebook.
Google Tag Manager
A free tool that holds all your tags in one place, so you can add or remove them without asking a developer each time.
Data layer
A tidy list your website keeps of what just happened, like "someone bought a product for $40." Tags read from it.
Consent Mode
A Google feature that lets your tags behave differently depending on whether a visitor said yes or no to cookies.
PHI
Protected health information. Anything that could tie a health detail to a person, like an appointment type plus an email address.
Server-side tagging
Sending data to a server you control first, so you can clean it before it goes anywhere else.
Tag / pixel
A JavaScript snippet or 1×1 image request that transmits event and user data to a third-party analytics or advertising endpoint.
Google Tag Manager
A tag management system that deploys and governs tags via a single container, decoupled from the application release cycle.
Data layer
A structured JavaScript object exposing page and event state for consumption by the tag management system.
Consent Mode v2
Google's API for signalling consent state to its tags, enabling modelled conversions when storage consent is denied.
PHI
Individually identifiable health information as defined under HIPAA, including identifiers combined with health-related attributes.
Server-side tagging
A first-party server container that receives, transforms and forwards event data, allowing redaction before third-party dispatch.
Three steps. No surprises.
A short call
We talk for 30 minutes about what you have and what is not working. No sales pitch.
A focused review
We look closely at one area, like consent or GA4, and send you a clear list of what we found and what to fix first.
The fix, done right
We build it, test it, and write it down in plain language. It lives in your accounts, so you own it.
Things people ask on the first call
Do we need to be a healthcare company to work with you?
No. Healthcare is where the rules are strictest, so we are careful by habit. We work with companies in many industries, and with agencies on behalf of their clients.
Will we lose data if we follow privacy rules?
You will lose some detail about people who say no to tracking. That is the point of the rules. But with the right setup, you keep totals and trends you can trust, and you avoid fines and bad surprises.
Who owns the work when you are done?
You do. Everything is built in your own accounts, and we leave notes so your team or your next partner can pick it up.
Can you work with our agency?
Yes. Many agencies bring us in to handle tracking for their clients. We can work in the background or directly with the client, whichever you prefer.
Not sure where your tracking stands?
Tell us a little about your site. We reply within one business day and suggest the best place to start.