Short guides and blog posts, written for busy people
You can find our short guides and blog posts here. Plain-English articles on tracking, consent and analytics — no jargon, no fluff.
Short guides
Evergreen explainers on the five services. Read these first.
What a tracking pixel actually sends, in plain English
A walk through what happens when a visitor loads a page with a pixel on it, and why that matters for healthcare sites.
Read the guideYour cookie banner is probably not doing what you think
Three quick checks you can do in your own browser to see if tags wait for consent.
Read the guideWhy conversions count twice, and how to find out
The most common GA4 mistake we see, and a five-minute test to catch it.
Read the guideWhen it is time to move past the GA4 interface
Four signs your team has outgrown the built-in reports, and what the next step looks like.
Read the guideBlog posts
News, field notes and opinions. Newest first.
Google shortened GA4 data retention again. Here is what to do.
A quick note on the change, who it affects, and the one setting to check this week.
Three things we found in last month's consent audits
Patterns from recent client work: the same mistakes keep showing up, and they are all fixable.
Why we write everything at a ninth-grade reading level
It is not about dumbing things down. It is about making sure the person who signs off actually understands what they are approving.